Take a trip in every taste

Expo west 2022

Challenge: Concept and design unique, exciting and memorable collateral pieces to promote the Cedar’s brand and priority products at Expo West. 

Idea: Take a Trip with Every Taste. We created fun and eye-catching postcards for each priority product, one side highlighting their distinct flavors through recognizable travel language, the other listing Cedar’s sales rep contact information for buyers to take with them.

Creative Director: John Mathieu Art Director: Addison Silva Designer: Matt Langen