HAVE A FETA SUMMER

COOL. RICH. DREAMY. IRRESISTABLE.

Challenge: Support the launch of Cedar’s new Feta Dip Our with a campaign that gets consumers excited to buy it and bring it to every summer get-together.

Idea: Have a Feta Summer: inspire consumers to have the summer of their dreams after over a year of staying inside and quarantining.

Creative Director: Cristin Barth Art Director: Maddie Goodnuff

Manifesto

Why have a better summer, when you can have a feta summer?

We’re glad you asked.

A better summer is ordinary. It’s an uninspired version of the same summer you’ve experienced year after year. But a Feta Summer is bold, bright, and vibrant. It’s a summer of indulgence, elegance, and style, and it's unlike any summer you’ve experienced before.

It’s time to trade in your backyard barbecues for summer soirees, and old summer traditions for Feta Summer Celebrations. Because we’re not just going back to normal this summer. We’re going beyond it. And everyone’s invited.

So let’s do all the things that bring us joy again. Let’s feel the breeze on our skin, and not just from a window. Let’s bask in the sun for longer than a quick walk down the street. And let’s watch the waves crash from beyond a television screen. Let’s do it all and do it in style.

This summer, give yourself permission to do the absolute most. Eat an entire tub of Feta Dip and don’t wait 30 minutes before swimming. Book that Mediterranean vacation your bank account is telling you not to. And drink when it’s 5 o’clock absolutely nowhere. Just go all out and make some unforgettable memories.

Be bold. Be limitless. Be unapologetic.

That’s what having a Feta Summer is all about.