Spring into Sicily
Manifesting spring through the refreshing tastes of sicily
Challenge: Create and design a social campaign to announce Cedar’s new limited batch spring flavor at Whole Foods Market.
Idea: Spring into Sicily – a campaign positioning Sicilian Lemon Hommus as the catalyst for manifesting spring and transporting your tastebuds to Sicily.
Creative Director: John Mathieu Art Director: Addison Silva
manifesto
March. The one month of the year that doesn’t seem to know its place. Some days it’s freezing cold, others it's nice and warm. And yet it’s never freezing enough to call itself winter and never bright enough to claim to be spring. You’re not sure if you can break out your pastels quite yet, but if you have to wear another sweater another day you’ll lose your mind. As every day passes and the sun stays in the sky a little longer … we long for the day that spring will arrive.
But until it does, why not turn lemons into … Hommus. Because we can all use a little refresh now and then, and nothing says refreshing like the taste of Sicilian lemons.
So while the weather outside our window is still making up its mind, we’re taking our taste buds to the sunny shores of Sicily and manifesting brighter, better days ahead with every bite of this refreshing lemony flavor.
It's all blue skies and sunshine when our Topped Organic Sicilian Lemon Hommus is on the table. ☀️
Don't mind if we do. ☀️ Spring into a sunnier season with our Limited Batch Topped Organic Sicilian Lemon Hummus! Available exclusively at Whole Foods Market.
This Lemon Hommus Pasta by @feelgoodfoodie is the perfect dish to spring into Sicily 🍋 Made with our Limited Batch Topped Organic Sicilian Lemon Hommus, this easy squeezy recipe is a must have for your next spring spread. ☀️ Head over to @feelgoodfoodie’s page for the recipe. ✨
Spring into the fresh tastes of Sicily with our Limited Batch Topped Organic Sicilian Lemon Hommus. 🍋 We paired our classic Hommus recipe with the tangy taste of Sicilian lemons and topped it with a crunchy bed of crushed almonds for a flavor that will transport your tastebuds straight to the sunny shores of Sicily. ☀️ Now available exclusively at Whole Foods Market.
When life gives you lemons, you head to Whole Foods Market and pick up Cedar’s Limited Batch Topped Organic Sicilian Lemon Hommus. 🍋
We can all use a little refresh now and then, and nothing says refreshing like the taste of Sicilian lemons. 🍋 Pick up our Limited Batch Topped Organic Sicilian Lemon Hommus today, now available at Whole Foods Market.
