SPIRITS TO SAVOR
Seven Caves Spirits
Challenge: People don’t know the proper way to drink handcrafted spirits.
Idea: Create a campaign that shuns all the wrong ways to drink Seven Caves alcohol.
Art Director: Mac Wylie
SOCIAL
brand book
the seven caves sins
We all know the seven deadly sins. Greed, envy, pride, etc. Well, our creative time decided to put our own spin on them. We developed The Seven Caves Sins - all the wrong and borderline unforgivable ways to drink Seven Caves alcohol. This brand manifesto works to educate Seven Caves customers on the refined and respectable way to drink our alcohol, while poking fun at alternate drinking methods. These brand books will be included with every purchase of Seven Caves spirits.
