It’s in our nature
Suki Skincare Rebrand
Challenge: Educate and drive awareness for Suki’s new SkinCycles product launch and rebrand the look, feel, and tone of the brand.
Idea: Who better to trust with our naturally evolving skin than nature itself?
Creative Director: Cristin Barth Art Director: Addison Silva
Manifesto
As women, change is in our nature.
From starting a new job, to having a baby, to going through menopause, changes big and small can affect every aspect of our lives …
and our skin is no exception to that change.
That’s why we created SkinCycles. A new and natural way of thinking about skincare, SkinCycles address specific skincare needs in every stage of life.
Skincare is no longer just defined by words like oily, dry, dull or damaged. Skincare is defined by the changes we experience in our bodies and our lives that ultimately affect the makeup of our skin.
When these major life changes do occur, we need skincare products we can trust to keep up with the ever-changing circumstances affecting our lives.
And who better to trust with our naturally evolving skin than nature itself?
From the changing seasons to the changing tides, nature never looks the same way twice, yet it remains the most powerful force on Earth. Not in spite of that change … but because of it.
That’s why we’ve harnessed the power of nature to treat our skin in every SkinCycle, so we can care for and celebrate our skin with nature by our side and welcome whatever changes may come with open arms.
Suki Skincycles. It’s in our nature.
Curated skincare for every stage of life. What's your SkinCycle?
StartCycle. For daily use to start and end the day right.
ClearCycle. For clearing breakouts and creating balance.
BrightCycle. For finding your glow when you're finding your way.
HydraCycle. For nourishing the skin and renewing the self.
Pro-AgeCycle. For aging gracefully. Not aging backwards.
MenoCycle. For celebrating your skin and embracing what's next.