AWAKEN YOUR FLAVORSENSE

WELCH’S PITCH WORK

Challenge: Reinvigorate the latent passion consumers have for Welch’s to take the brand from recessive to relevant.

Idea: Welch’s flavor not only wows your sense of taste, but awakens how you feel it, see it, smell it and hear it. Welch’s Awakens your Flavorsense.

Creative Director: Cristin Barth Art Director: Addison Silva